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About Strive

LEADERSHIP STARTS WITHIN.

STRIVE creates character driven leadership experiences that help people better understand themselves, connect with others, and lead with purpose in school, sport, and community.

SINCE 1996
BUILDING LEADERS
40K+
PEOPLE REACHED
1,500
LEADERS EACH YEAR
About Strive

BUILDING LEADERS FROM THE INSIDE OUT

We believe meaningful leadership begins with knowing yourself.

That is why STRIVE focuses on the social and emotional skills that shape how people lead themselves and others. Through dynamic experiences in sport, school, and community spaces, participants practice the skills that help them communicate, connect, persevere, and create stronger cultures.

Because leadership is not something you simply learn about.

It is something you practice.

Explore Our Approach

THE STRIVE LEADERSHIP APPROACH.

Leadership develops from the inside out. The STRIVE Leadership Approach is built around four connected areas: Know Yourself, Lead
Yourself, Understand Others, and Lead With Others. Each area develops specific skills that help people better understand themselves, make
intentional choices, strengthen relationships, and lead effectively with others.

1
KNOW THYSELF

Build self awareness by recognizing your values, strengths, emotions, habits, and the impact you have on others.

2
Lead Yourself

Turn awareness into action by managing your energy, making intentional choices, navigating challenges, and staying accountable to your goals.

3
Understand Others

Develop empathy and curiosity so you can better understand different perspectives, experiences, needs, and ways of communicating.

4
Lead With Others

Use trust, communication, collaboration, and shared purpose to strengthen relationships and help groups move forward together.

OUR STORY STARTED WITH A QUESTION

What if leadership could be intentionally taught?

In 1996, coaches and educators Kevin Morgan, Jeremy Edwards, and Kevin Small saw an opportunity to help young people develop leadership skills with the same intention and practice they brought to athletics.

That idea became Sports Challenge Leadership Academy. What started in sport continued to grow into something much bigger.

Today, STRIVE works across sport, school, and community spaces, helping people develop the character, confidence, and connection needed to lead themselves and others.

1996
1996

WHERE IT ALL BEGAN

WHERE IT ALL BEGAN

2011
2011

DEVELOPING THE COACHES

DEVELOPING THE COACHES

2018
2018

REACHING NEW ARENAS

REACHING NEW ARENAS

2022
2022

EXPANDING THE EXPERIENCE

EXPANDING THE EXPERIENCE

2024
2024

OPENING MORE DOORS

OPENING MORE DOORS

2025
2025

TAKING STRIVE ON THE ROAD

TAKING STRIVE ON THE ROAD

TODAY
TODAY

THE STORY CONTINUES1

THE STORY CONTINUES1

THE NEXT CHAPTER STARTS WITH YOU

STRIVE’s story continues every time someone chooses to lead with greater purpose, courage, and connection.

Bring STRIVE to your school, team, or community and help create more opportunities for people to practice the skills that strengthen leaders and transform cultures.

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